Twitter celebrated its seventh birthday this year and as 2013 is drawing to a close we thought it was good opportunity to share our Twitter facts for 2013. When it first started, Twitter was mainly used as a channel for letting people know what you are doing. For businesses it opened up the door to start conversations, build relationships. In seven years Twitter has moved on a pace.
Twiiter facts 2013
Here’s our top 10 Twitter insights.
1. When it began – Twitter was created in March 2006, launched in July 2006 and rapidly gained popularity.
2. What is it – Twitter is an online social networking service, instant messaging made available to the public.
3. The concept – you can use a maximum of 140 characters to update news to your followers and turn those tweets into quality business leads or new customers.
4. Active users – Twitter has over 555 million active Twitter accounts who post 400 million tweets a day.
5. Followers – not all followers will be profitable customers, aim to attract quality followers who are interested in what you have to say and like what you are doing.
6. Brand advocates – followers who connect with your brand will spread the word virally, create a ‘chain reaction’ that you started.
7. Promotional push – it’s possible to attract new followers by promoting exclusive offers that are relevant to them and that they can take advantage of instantly.
8. Be visual – in 2013 you are able to support tweets with engaging images and videos to better illustrate your promotional offers and help generate more business leads.
9. Business focus – 42% of companies have acquired a customer via Twitter so it has made a significant impact in the business world.
10. Critical content – to grow genuine followers, you need to post valuable content, not simply spam about your product or service.
These insights should shape your Twitter strategy to help promote your business. Remember, Twitter plays just one part of the digital toolkit that can help you attract more customers. So why not share your valuable Twitter insights in the comments section below or indeed on our Twitter page.
