It’s important to have social media etiquette for your organisation. When it comes to Twitter there are some dos and don’ts that we would recommend to ensure you stay business-like. These may well change over time but these Twitter tips for business are worth considering now.
Top 10 Twitter Tips for Business
Here are our top 10 Twitter tips for business
1. Twitter profile – add personality to your profile by including photos, videos and a people element, this will help to create a positive brand image.
2. Content – think carefully about the messages that you want to communicate, be topical and current, use hashtags relevant to your business and stick to 140 characters.
3. Engagement – use Twitter as an opportunity to engage Followers/Influencers by mentioning them in tweets and always think about the benefit to your target audience.
4. Brand positioning – remember to reflect your USPs in posts, videos, and imagery and have consistent branding across all social media channels.
5. Plan ahead – use social scheduling tools such as Hootsuite to keep posts regular, think about quality over quantity when it comes to posts in a day.
6. Don’t be overly personal – know what not to tweet, keep content strictly business and familiarise yourself with the security settings so you know what you’re posting publicly and privately.
7. Don’t be disrespectful – ensure you share issues that you want to be known for, things that matter to you and your business, be a respected voice.
8. Don’t get distracted – be realistic about your time constraints; don’t get consumed in sharing and commenting, be self-disciplined about building your Twitter profile.
9. Don’t be needy – don’t ask your Twitter followers to “retweet this tweet please”, be creative to accomplish your tasks to gain respect in your community.
10. Don’t overshare – post up to half dozen times per day, you don’t want to make your followers feel overwhelmed with your content, they may stop following you.
Twitter is about keeping in touch with your followers and building an engaged community. Try new things, post on different issues but always keep things conversational.
Twitter is just one part of a digital toolkit to help you attract more customers. So why not share your valuable Twitter dos and don’ts in the comments section below or indeed on our Twitter page.
