Social media statistics in 2013 – they seem to change almost daily. We’ve sourced the most interesting stats we’ve seen this year so far. But of course these figures are always on the move.
Social Media Statistics 2013
Here’s our top ten social media statistics.
1. Marketing leads – social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC (June 2013)
2. Business relevance – 21% of marketers say social media has become more important to their company in the last six months (June 2013)
3. Facebook driving traffic – companies that generate 1,000 Facebook likes also receive nearly 1,400 website visits a day (June 2013)
4. More males on Facebook – there’s 60% male to 40% female ratio on Facebook (May 2013)
5. Twitter total users – the latest figures show there are 555 million Twitter users (May 2013)
6. Google + figures – there are 170 million users (May 2013)
7. LinkedIn visits – there are 85.7 million monthly visits (May 2013)
8. LinkedIn for UK – there are 10 million UK members (January 2013)
9. Pinterest rivals Facebook – Pinterest user spends on average 405 minutes a month the same as Facebook (May 2013)
10. Pinterest female dominated – there’s a 31.8% male to 68.2% female ratio (May 2013)
Statistics are a really useful way to benchmark trends and business performance.
For more interesting marketing insights, check out our statistics page. If you have any social media statistics of your own, share your thoughts below or on Twitter.
