Search Engine Optimisation (SEO) might be something you know you should do but still can’t quite convince yourself of the benefits of integrating into your digital marketing activity.
Here are some SEO B2B facts to get you thinking. Google gets over 100 billion searches a month worldwide. And we all know when you type in a few words on Google to find what you want, there is far too much to choose from. So surely more and more it’s crucial your website is findable and visible.
But remember it’s not just Google where people search for content, YouTube is now the second most-used search engine on the internet. These SEO facts and figures might help you shape a SEO B2B strategy and help decide what success factors will keep you stay ahead online in 2016.
SEO B2B statistics 2016
Top 10 facts to improve SEO potential for B2Bs
1. Longer search queries – according to a recent study 50% of search queries are four words or longer, these are known as ‘long tail keywords’.
2. Lead generation for B2B – SEO is said to have the biggest impact on lead generation, so if you’re serious about increasing revenue and converting new customers, SEO should be part of your B2B digital offer.
3. Mobile search – Google searches performed on mobile devices outnumbered those on desktop – 88% on smartphones, 84% on computer/tablet – so ensure you have a mobile responsive website.
4. Social media – this is another tool to guide people your website, so encourage your followers to share and like your content to widen your reach and encourage effective distribution of content.
5. Be easy to find – 81% of major B2B purchases start with a website search, in fact B2B’s do 12 searches before visiting a specific brand’s site so it’s vital that your products and services are easy to find.
6. Local search works – 50% of those searching locally on their mobile will visit a local store within one day, research shows 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches.
7. Wikipedia links – these links show up on the first page of Google on over 60% of search queries, so having a Wikipedia presence can deliver competitive value and give you an important share of space.
8. Update content – 60% of B2B companies say the biggest challenge is creating engaging content; yet eMarketer found of small businesses with websites only 10% updated their site at least once a week, 33% at least once a month, and 21% once per year or longer.
9. Images need optimising – images are part of your overall content delivery and so when you add images to your website, add a relevant ‘alt text’, use descriptions and compress the image size to help improve SEO.
10. Email outreach – use email that has key phrases in title headings and in the body of content; the average time an online viewer spends on a page is less than 60 seconds , so make the content pertinent to your audience.
If you are still unsure about the benefits of SEO potential to generate income for your business, pay attention to the latest updates about SEO. If you have just started a SEO B2B strategy, be patient and don’t try and to achieve a quick win by spamming potential buyers to gain exposure, it will compromise your credibility and authenticity.
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