10 examples of interactive print to improve your brand

Consumers are becoming more locked into ‘on demand’ marketing. They expect to access relevant messages about their favourite brands instantly. As consumer demand rises there are a number of interactive print solutions that can create a better brand experience.

Interactive print

Here’s our top 10 interactive print examples.

1. Brochures – it’s possible to entice your customers to connect direct to your website by scanning a printed brochure with a mobile devise, making an instant physical to digital connection.

2. Direct mail – personalised URLs are great for direct mail pieces; to the recipient it looks like this URL is just for them and the brand can create relevant content for that specific customer.

3. Web card – can be a printed loyalty card that can give your trusted customers ‘exclusive’ access to offers and promotions. It’s trackable so you may monitor response rates.

4. Magazines – Volkswagen had a campaign where you could test drive a car from your phone using augmented realty via a printed advert in a magazine.

5. Books – it’s possible to contain stories, documents, photographs that are made interactive and the publisher can regularly update them, to encourage readers to pick up the book again and again.

6. Outdoor /billboard advertising – encourages passers-by to get involved with the message, ‘motion-activated digital displays’ are targeted at a youthful audience to connect with mobile devices.

7. Labels – QR codes bridge the gap between a digital and print message with one scan you can direct a customer to a landing page such as an instructional or fun video.

8. Vouchers – by scanning a receipt for example, a consumer can access downloadable vouchers giving them money off their next purchase.

9. Packaging – can have an image that can become instantly interactive, for example tracking an arrival to a purchaser.

10. Social media – Diesel executed a clever social media campaign, ‘we like to say what we like’; in-store they encouraged consumers to  scan a QR code on a physical product, then a post instantly appeared on that persons wall liking that product.

Interactive print media is an excellent way to directly engage with consumers rather than expecting them to remember your URL and phone number later. It’s complex technology made simple for consumers. Share your interactive print media comments in the section below or on Twitter.

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