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What is brand strategy and how to develop one?
A clear brand strategy will ensure you achieve a sustainable competitive advantage and help leverage the true brand value in your business, product or service. Quite simply, it will provide clarity about your brand position in the market place. A … Continue reading
Posted in Marketing Campaigns, top ten tips, Uncategorized
Tagged brand insights, brand toolkit, branding
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What digital really means to McKinsey – top 15 insights
It’s trending, according to McKinsey & Company; businesses are rushing to become more digital. Yet what does digital really mean? Digital might be about technology or a new way of engaging with customers or quite simply a new way of … Continue reading
Posted in Digital Marketing, Maria Callow, Uncategorized
Tagged Digital, Digital Marketing
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10 branding insights, how brands continue to evolve digitally and emotionally
Brands need to continually evolve to engage smart consumers. Successful brands identify emotional values to position themselves to be believable and a step ahead of their competitors. We’ve sourced these recent insights about how brands need to continue to adapt … Continue reading
Posted in alexandrapatrick, Digital Marketing, Maria Callow, Uncategorized
Tagged Brand Development, brand insights, brands
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Digital healthcare services for the NHS – top 10 facts
NHS England is embracing digital healthcare services. A range of new digital proposals were announced in June 2015. 1. Cost saving – it is estimated that going digital will save the NHS up to £5 billion over the next decade. … Continue reading
Ovarian cancer awareness campaign – top 10 tips
Ovarian cancer awareness is dedicated to the full month of March 2015. To ensure a successful execution, planning and raising awareness needs to begin months in advance for this burst campaign. Like all successful healthcare marketing campaigns it needs to … Continue reading
Posted in Healthcare Marketing, Maria Callow, Uncategorized
Tagged Healthcare Marketing, Ovarian cancer
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Healthcare Infographics – top 10 latest insights
We closely monitor the latest healthcare infographics. Healthcare infographics combine visuals and content to help patient’s and healthcare profesionals understand complex medical issues more easily. Here are the latest healthcare infographics that we find visually appealing with lots of healthcare … Continue reading
Top 10 Google Analytics KPIs – 10 ways to make it a success
Google Analytics can monitor numerous KPIs (key performance indicators) for your business. They must however align to your business goals. If you are particularly interested in your website performance, there are specific KPIs that will track website traffic and visitor … Continue reading
Posted in Digital Marketing, SEO, Uncategorized
Tagged Digital Marketing, Google Analytics, Maria Callow
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Twitter statistics 2014 – top 10 useful insights
It’s always interesting to keep up to date with Twitter statistics. Twitter has been around for over eight years now and when it first started, it was mainly used as a channel for letting people know what you are doing. … Continue reading
Posted in Online Marketing, statistics, Uncategorized
Tagged Social Media Markeiting, Twitter Statistics 2014
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Style Guide for Websites – top ten tips
Anyone can put information online, but making it easy to read and understand isn’t so easy. Here’s our guide for a style guide for websites. Websites which get it right include the BBC, The Guardian, Oxfam or Lonely Planet. The … Continue reading
Posted in Digital Marketing, Maria Callow, Uncategorized, websites
Tagged Maria Callow, Style Guidelines, Website Design
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Healthcare statistics and trends – top ten facts
There are numerous sources to look for healthcare statistics and to spot trends. We’ve summarised our favourite key facts, figures and trends to support your healthcare marketing for 2014. Here’s our top ten healthcare facts. 1. Patients – the NHS deals … Continue reading
Posted in Healthcare Marketing, Maria Callow, Uncategorized
Tagged Healthcare statistics, Maria Callow
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