Category Archives: top ten tips

How to use influencer marketing in travel and tourism

Influencer marketing is about a brand using the influence of an individual to spread the word about their offer to help influence the behaviour of potential customers. There are a diverse number of influencers in travel and tourism, from bloggers, … Continue reading

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How to create an Instagram tourism marketing campaign

Instagram is a formidable social media network for tourism brands and Destination Marketing Organisations (DMOs). With over 700 million monthly active users on Instagram, it’s over double the monthly active users of Twitter and three times as much for monthly … Continue reading

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What is brand strategy and how to develop one?

A clear brand strategy will ensure you achieve a sustainable competitive advantage and help leverage the true brand value in your business, product or service. Quite simply, it will provide clarity about your brand position in the market place. A … Continue reading

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How to create a successful business plan

Before you jump in and enthusiastically create a clever marketing campaign, you need to start by structuring or reviewing the organisation’s business plan. The business plan will drive the direction of the campaign. Many start- ups have ambitions to scale … Continue reading

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What are the smart digital marketing trends for 2017?

It’s that time of year when the thought leaders put forward their take on what will be trending in 2017. These always make for interesting reading, but remember to consider them in context of how realistically they can boost business … Continue reading

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Top 10 tips to create a Website Audit Checklist

If you think your website could be performing better but your’e not sure where to start making changes, why not consider a conducting a quick Website Audit Checklist. An essential starting point before you embark on the Website Audit Checklist … Continue reading

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LinkedIn has over 20 million in UK – top ten insights to help your business

If you are a member of LinkedIn you’ll know it gives a wealth of opportunities to connect and communicate globally. And with over 450 million users on LinkedIn and over 20 million members in the UK alone, it’s attracting more … Continue reading

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What is a place brand strategy and how can it help communicate the brand identity of a place?

A place brand strategy is about the promotion of what the area wants to be well known for in terms of its offer, experience and reputation. Each city or place needs to plan for its growth so a consistent, coherent … Continue reading

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Brand ambassadors – what are they and how can they benefit your business?

Brand ambassadors can be invaluable for your business. A brand ambassador is a person who talks about your business in a positive way, they don’t have to be a celebrity or YouTuber . They will be selected by a business … Continue reading

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What is a brand style guide and what goes in it – top 10 tips

Your brand needs protecting and so a Brand Style Guide sets out the fundamental rules of the use of the brand and its business principles. A Brand Style Guide keeps everything about your brand identity consistent and is something tangible … Continue reading

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