Category Archives: Marketing Campaigns

Marketing Campaigns

How to use influencer marketing in travel and tourism

Influencer marketing is about a brand using the influence of an individual to spread the word about their offer to help influence the behaviour of potential customers. There are a diverse number of influencers in travel and tourism, from bloggers, … Continue reading

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How to create an Instagram tourism marketing campaign

Instagram is a formidable social media network for tourism brands and Destination Marketing Organisations (DMOs). With over 700 million monthly active users on Instagram, it’s over double the monthly active users of Twitter and three times as much for monthly … Continue reading

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What is brand strategy and how to develop one?

A clear brand strategy will ensure you achieve a sustainable competitive advantage and help leverage the true brand value in your business, product or service. Quite simply, it will provide clarity about your brand position in the market place. A … Continue reading

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How to create a successful business plan

Before you jump in and enthusiastically create a clever marketing campaign, you need to start by structuring or reviewing the organisation’s business plan. The business plan will drive the direction of the campaign. Many start- ups have ambitions to scale … Continue reading

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McKinsey on Digital Personalisation – top 10 marketing insights

McKinsey recently published a feature on digital personalisation. It summises that personalisation is about providing relevant information that satisfies a customer quickly. If you use digital tools to make a customer feel exclusive, you have an open opportunity to increase … Continue reading

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Top tourism facts and figures in the UK

Visit Britain regularly measure the UK performance in terms of key trends such as number of visits, journey purpose and the different modes of transport visitors use. Visit Britain has forecast in 2017, visits will grow by 4.0% to 38.1 million. … Continue reading

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New NHS Twitter storytelling from patients and staff

You may have seen recently that NHS England launched a new Twitter account to showcase patient and staff stories. It’s particularly compelling as it is planned that a new individual will take over the account every week. This pioneering new … Continue reading

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What are the top 10 CoolBrands in 2016?

Did you know there is an annual barometer of Britain’s coolest brands? The CoolBrands are chosen by an independent panel and 2,500 British consumers. Quite simply, a CoolBrand needs to be honest and uncomplicated. 2016 marks the 15th annual survey of … Continue reading

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Top 10 tips to create a compelling tourism website

When considering content and design for a tourism website, focus on the visitor or user experience. 148.3 million travel bookings are made online each year, so you need to make sure that your tourism website has above all easy bookable … Continue reading

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UK Tourism Action Plan – top ten insights

Recently the Government published their Tourism Action Plan and we’ve pulled out some of the key insights to share with you. Last year the UK tourism industry generated £22.1 billion in spending from inbound tourism to the UK and £19.6 … Continue reading

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