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Category Archives: Marketing Campaigns
What are the future travel and tourism trends?
Visit England commissioned research to identify the relevant consumer trends that will affect the development of tourism products in the next 5-10 years. These findings will help support the delivery of world-class tourism products to help grow international travel to … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, tips
Tagged Tourism trends, Travel and Tourism
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Top 10 content tips for a tourism destination website
The most successful destination websites emphasise the use of personalised content and increasingly use videos to make the destination experience more real and inviting. From seeking inspiration to book, right through to offering seasonal discounts to attractions when visiting a … Continue reading
Posted in Marketing Campaigns, top ten tips
Tagged Destination Marketing, Tourism website, Travel and Tourism
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How to use influencer marketing in travel and tourism
Influencer marketing is about a brand using the influence of an individual to spread the word about their offer to help influence the behaviour of potential customers. There are a diverse number of influencers in travel and tourism, from bloggers, … Continue reading
Posted in alexandrapatrick, Blogging, Maria Callow, Marketing Campaigns, top ten tips
Tagged Destination Marketing, influencer marketing, Social Media Marketing, Travel and Tourism
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How to create an Instagram tourism marketing campaign
Instagram is a formidable social media network for tourism brands and Destination Marketing Organisations (DMOs). With over 700 million monthly active users on Instagram, it’s over double the monthly active users of Twitter and three times as much for monthly … Continue reading
Posted in alexandrapatrick, Maria Callow, Marketing Campaigns, Social Media, top ten tips
Tagged Instagram, Instagram Tourism Marketing, Social Media Markeiting, Travel and Tourism
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What is brand strategy and how to develop one?
A clear brand strategy will ensure you achieve a sustainable competitive advantage and help leverage the true brand value in your business, product or service. Quite simply, it will provide clarity about your brand position in the market place. A … Continue reading
Posted in Marketing Campaigns, top ten tips, Uncategorized
Tagged brand insights, brand toolkit, branding
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How to create a successful business plan
Before you jump in and enthusiastically create a clever marketing campaign, you need to start by structuring or reviewing the organisation’s business plan. The business plan will drive the direction of the campaign. Many start- ups have ambitions to scale … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, Startups, top ten tips
Tagged alexandrapatrick, business plan, digital marketing campaign, Maria Callow, startups
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McKinsey on Digital Personalisation – top 10 marketing insights
McKinsey recently published a feature on digital personalisation. It summises that personalisation is about providing relevant information that satisfies a customer quickly. If you use digital tools to make a customer feel exclusive, you have an open opportunity to increase … Continue reading
Posted in alexandrapatrick, Digital Marketing, Marketing Campaigns
Tagged alexandrapatrick, digital marketing campaign, Digital Personalisation, McKinsey
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Top tourism facts and figures in the UK
Visit Britain regularly measure the UK performance in terms of key trends such as number of visits, journey purpose and the different modes of transport visitors use. Visit Britain has forecast in 2017, visits will grow by 4.0% to 38.1 million. … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, statistics
Tagged facts and figures, UK Tourism
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New NHS Twitter storytelling from patients and staff
You may have seen recently that NHS England launched a new Twitter account to showcase patient and staff stories. It’s particularly compelling as it is planned that a new individual will take over the account every week. This pioneering new … Continue reading
Posted in alexandrapatrick, Healthcare Marketing, Marketing Campaigns
Tagged NHS, NHS Twitter
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What are the top 10 CoolBrands in 2016?
Did you know there is an annual barometer of Britain’s coolest brands? The CoolBrands are chosen by an independent panel and 2,500 British consumers. Quite simply, a CoolBrand needs to be honest and uncomplicated. 2016 marks the 15th annual survey of … Continue reading
Posted in alexandrapatrick, Marketing Campaigns
Tagged Brand Development, brand insights, CoolBrands
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