Category Archives: Maria Callow

10 branding insights, how brands continue to evolve digitally and emotionally

Brands need to continually evolve to engage smart consumers. Successful brands identify emotional values to position themselves to be believable and a step ahead of their competitors. We’ve sourced these recent insights about how brands need to continue to adapt … Continue reading

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10 Facebook facts – why Facebook is still socially acceptable for businesses

It’s a fact one in every five minutes spent online is on social networks. And in August 2015, over 1 billion people used Facebook on a single day for the first time since its creation in 2004. In July 2015, … Continue reading

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Top 10 tips on how to publish on LinkedIn Pulse

LinkedIn has 347+ million members from over 200 countries. LinkedIn Pulse can help you reach out and engage members more cohesively. LinkedIn Pulse is a publishing platform that has transformed the professional network. Members can publish posts about the latest … Continue reading

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Video marketing statistics – top trends and predictions

If you need convincing that video should be part of your campaign, take a look at these video marketing statistics. The growth of visual content is increasingly growing in importance and by 2019, video will account for 80% of all … Continue reading

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Healthcare professionals using social media – UK study, top 10 trends

Creation Healthcare has conducted some research on UK healthcare professionals’ (HCPs) and their use of social media. The study reveals a number of interesting trends in patient engagement. Top ten trends from healthcare professionals using social media. 1. Study data – … Continue reading

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What is patient engagement? Top 10 digital healthcare facts

Patient engagement is about empowering patients and encouraging them to take a positive role in managing their own health. GPs are recognising patients as consumers and are keen to create a culture of engagement. GP practices are using online engagement … Continue reading

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Digital Healthcare statistics – top ten facts

Digital healthcare statistics continually change as new research and insights are revealed almost daily. Digital healthcare facts and figures can be most beneficial to track trends and support healthcare marketing campaigns. We’ve summarised our most recently sourced statistics about digital … Continue reading

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Apple Watch – top 10 facts

The Apple Watch was launched in April and is predicted to disrupt the smartwatch sector. The Apple Watch has been designed to act both as an all-day fitness tracker and a highly advanced sports watch. The Apple Watch aims to … Continue reading

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Wearable devices – top 10 stats and facts

Wearable devices have been talked about as ‘the next big thing’ for a while. Wearables are growing in popularity, awareness is high yet familiarity is low. YouGov research predicts that wearable device penetration will more than double over the next … Continue reading

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Hospital Social Media Strategy – top insights for 2015

Social Media Strategy for Hospital’s – top insights for 2015 Many hospitals now include social media as an integral part of their marketing and communication strategy. What are the hospital social media to-do’s in 2105? If you want to get … Continue reading

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