Category Archives: Maria Callow

How to use influencer marketing in travel and tourism

Influencer marketing is about a brand using the influence of an individual to spread the word about their offer to help influence the behaviour of potential customers. There are a diverse number of influencers in travel and tourism, from bloggers, … Continue reading

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How to create an Instagram tourism marketing campaign

Instagram is a formidable social media network for tourism brands and Destination Marketing Organisations (DMOs). With over 700 million monthly active users on Instagram, it’s over double the monthly active users of Twitter and three times as much for monthly … Continue reading

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Top 10 tips to create a website design persona

A website design persona is quite simply a fictional person who embodies a group of people that you would like to visit and use your website. A persona is a collated potted summary of their characteristics, needs and motivations so … Continue reading

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How drones are changing the face of digital marketing

Drones are a fast growing technology that is predicted to make an impact in the delivery of digital marketing in 2016. Drones or camera equipped unmanned aerial vehicles (UAVs) are becoming the creative martketer’s must-have ‘digital’ gadget, here’s why. For … Continue reading

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Review of digital health trends in 2015

There were a number of digital health trends that were predicted to be big in 2015 such as health tracking tattoos and virtual visits. Indeed in 2012, a PwC survey found 59% of doctors believed a widespread adoption of digital … Continue reading

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Does your business need PR? 10 insights into PR for business in today’s digital space

PR quite simply means getting your business known about by the public and media. PR should be strategically controlled to ensure the public view your business the way you want it to be understood. The ‘perception’ is about the identity, … Continue reading

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10 easy to follow tips to create a content marketing strategy

Content marketing is about storytelling. A content marketing strategy outlines how to create, publish and distribute content to your key audiences. Every business wants to attract readers, viewers, listeners to find out more about their business or brand. So you … Continue reading

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Is Instagram right for your business? Here are 10 reasons to consider Instagram

Instagram seems to be in the social media favourite at the moment, with 400+ million daily active users that share 80 million pieces of visual content daily. But is Instagram right for your business? Instagram is considered to be important … Continue reading

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Social media trends in 2015 – top ten key insights to consider for business

In 2015, so far, there is a number of interesting social media trends that are worth watching as we look ahead to 2016. So if you are looking towards planning your social media budget for 2016, these insights might help … Continue reading

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What digital really means to McKinsey – top 15 insights

It’s trending, according to McKinsey & Company; businesses are rushing to become more digital. Yet what does digital really mean? Digital might be about technology or a new way of engaging with customers or quite simply a new way of … Continue reading

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