Category Archives: Healthcare Marketing

How is the UK ageing population transforming?

It might be comforting to think that we will all ‘live long and prosper’. But the impact of the ageing population may lead to increased health and social care costs or the growing number of older people may create new … Continue reading

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What’s the big deal about big data in healthcare?

There are lots of data gathered within healthcare organisations, but this is not always shared across the marketing and IT departments. The focus should be about being patient-centric in digitised world. In healthcare marketing, we’re keen to capture the right … Continue reading

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New NHS Twitter storytelling from patients and staff

You may have seen recently that NHS England launched a new Twitter account to showcase patient and staff stories. It’s particularly compelling as it is planned that a new individual will take over the account every week. This pioneering new … Continue reading

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Top 10 tips to create a website design persona

A website design persona is quite simply a fictional person who embodies a group of people that you would like to visit and use your website. A persona is a collated potted summary of their characteristics, needs and motivations so … Continue reading

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How drones are changing the face of digital marketing

Drones are a fast growing technology that is predicted to make an impact in the delivery of digital marketing in 2016. Drones or camera equipped unmanned aerial vehicles (UAVs) are becoming the creative martketer’s must-have ‘digital’ gadget, here’s why. For … Continue reading

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Review of digital health trends in 2015

There were a number of digital health trends that were predicted to be big in 2015 such as health tracking tattoos and virtual visits. Indeed in 2012, a PwC survey found 59% of doctors believed a widespread adoption of digital … Continue reading

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Does your business need PR? 10 insights into PR for business in today’s digital space

PR quite simply means getting your business known about by the public and media. PR should be strategically controlled to ensure the public view your business the way you want it to be understood. The ‘perception’ is about the identity, … Continue reading

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10 easy to follow tips to create a content marketing strategy

Content marketing is about storytelling. A content marketing strategy outlines how to create, publish and distribute content to your key audiences. Every business wants to attract readers, viewers, listeners to find out more about their business or brand. So you … Continue reading

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Is Instagram right for your business? Here are 10 reasons to consider Instagram

Instagram seems to be in the social media favourite at the moment, with 400+ million daily active users that share 80 million pieces of visual content daily. But is Instagram right for your business? Instagram is considered to be important … Continue reading

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Social media trends in 2015 – top ten key insights to consider for business

In 2015, so far, there is a number of interesting social media trends that are worth watching as we look ahead to 2016. So if you are looking towards planning your social media budget for 2016, these insights might help … Continue reading

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