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Category Archives: Digital Marketing
Snapchat for business – is it right for your brand?
How important do you think Snapchat is as a marketing tool? Maybe you need some facts and figures before you decide if it is right for your business. Snapchat is relatively young, yet its revenue is growing rapidly with a … Continue reading
Posted in alexandrapatrick, Social Media, statistics
Tagged Snapchat, Social Media, Social Media Marketing
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SEO B2B statistics – why your website should be optimised in 2016
Search Engine Optimisation (SEO) might be something you know you should do but still can’t quite convince yourself of the benefits of integrating into your digital marketing activity. Here are some SEO B2B facts to get you thinking. Google gets … Continue reading
Top 10 tips to create a website design persona
A website design persona is quite simply a fictional person who embodies a group of people that you would like to visit and use your website. A persona is a collated potted summary of their characteristics, needs and motivations so … Continue reading
Posted in alexandrapatrick, Design, Digital Marketing, Maria Callow
Tagged Digital Marketing, Personas, Website Design
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Top 10 tips to create a mobile app brief
There are 5.2 billion mobile users in the world and a study by Flurry found 86% of all time spent on mobile devices is now happening within apps. In 2015, Europe experienced mobile app use growth by 58%. So from … Continue reading
How drones are changing the face of digital marketing
Drones are a fast growing technology that is predicted to make an impact in the delivery of digital marketing in 2016. Drones or camera equipped unmanned aerial vehicles (UAVs) are becoming the creative martketer’s must-have ‘digital’ gadget, here’s why. For … Continue reading
Review of digital health trends in 2015
There were a number of digital health trends that were predicted to be big in 2015 such as health tracking tattoos and virtual visits. Indeed in 2012, a PwC survey found 59% of doctors believed a widespread adoption of digital … Continue reading
10 easy to follow tips to create a content marketing strategy
Content marketing is about storytelling. A content marketing strategy outlines how to create, publish and distribute content to your key audiences. Every business wants to attract readers, viewers, listeners to find out more about their business or brand. So you … Continue reading
Is Instagram right for your business? Here are 10 reasons to consider Instagram
Instagram seems to be in the social media favourite at the moment, with 400+ million daily active users that share 80 million pieces of visual content daily. But is Instagram right for your business? Instagram is considered to be important … Continue reading
Posted in alexandrapatrick, Maria Callow, Social Media
Tagged Instagram, Social Media Marketing
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Social media trends in 2015 – top ten key insights to consider for business
In 2015, so far, there is a number of interesting social media trends that are worth watching as we look ahead to 2016. So if you are looking towards planning your social media budget for 2016, these insights might help … Continue reading
Posted in alexandrapatrick, Maria Callow, Social Media
Tagged Social Media Marketing, social media trends
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What digital really means to McKinsey – top 15 insights
It’s trending, according to McKinsey & Company; businesses are rushing to become more digital. Yet what does digital really mean? Digital might be about technology or a new way of engaging with customers or quite simply a new way of … Continue reading
Posted in Digital Marketing, Maria Callow, Uncategorized
Tagged Digital, Digital Marketing
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