Category Archives: Online Marketing

Online Marketing

How to use influencer marketing in travel and tourism

Influencer marketing is about a brand using the influence of an individual to spread the word about their offer to help influence the behaviour of potential customers. There are a diverse number of influencers in travel and tourism, from bloggers, … Continue reading

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Twitter statistics 2014 – top 10 useful insights

It’s always interesting to keep up to date with Twitter statistics. Twitter has been around for over eight years now and when it first started, it was mainly used as a channel for letting people know what you are doing. … Continue reading

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Who are you talking to on your website? How to create a persona checklist

Your website needs to be in the right place at the right time attracting the right people. You want to attract visitors that you can market to and convert into customers. So you need to clearly define who you are … Continue reading

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