Category Archives: Digital Marketing

Digital Marketing

What are the smart digital marketing trends for 2017?

It’s that time of year when the thought leaders put forward their take on what will be trending in 2017. These always make for interesting reading, but remember to consider them in context of how realistically they can boost business … Continue reading

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McKinsey on Digital Personalisation – top 10 marketing insights

McKinsey recently published a feature on digital personalisation. It summises that personalisation is about providing relevant information that satisfies a customer quickly. If you use digital tools to make a customer feel exclusive, you have an open opportunity to increase … Continue reading

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Top 10 tips to create a Website Audit Checklist

If you think your website could be performing better but your’e not sure where to start making changes, why not consider a conducting a quick Website Audit Checklist. An essential starting point before you embark on the Website Audit Checklist … Continue reading

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Top 10 tips to create a compelling tourism website

When considering content and design for a tourism website, focus on the visitor or user experience. 148.3 million travel bookings are made online each year, so you need to make sure that your tourism website has above all easy bookable … Continue reading

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Young people online statistics – a new generation of unhappy young people

The Children’s Society has conducted a study on the happiness levels of teenagers across the UK. The charity surveyed 30,000 children and young people; they found that 14% of 10-15 year old girls are unhappy in general, with some girls … Continue reading

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LinkedIn has over 20 million in UK – top ten insights to help your business

If you are a member of LinkedIn you’ll know it gives a wealth of opportunities to connect and communicate globally. And with over 450 million users on LinkedIn and over 20 million members in the UK alone, it’s attracting more … Continue reading

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How to create a successful digital marketing campaign

Have you ever admired a digital marketing campaign that just seemed to ‘get it’, -connects, engages, and entertains? To make a successful digital marketing campaign happen, it requires diligent effort, dedicated time and specialist resourcing. You really can’t underestimate the … Continue reading

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Snapchat for business – is it right for your brand?

How important do you think Snapchat is as a marketing tool? Maybe you need some facts and figures before you decide if it is right for your business. Snapchat is relatively young, yet its revenue is growing rapidly with a … Continue reading

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SEO B2B statistics – why your website should be optimised in 2016

Search Engine Optimisation (SEO) might be something you know you should do but still can’t quite convince yourself of the benefits of integrating into your digital marketing activity. Here are some SEO B2B facts to get you thinking. Google gets … Continue reading

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