Category Archives: alexandrapatrick

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Top tourism facts and figures in the UK

Visit Britain regularly measure the UK performance in terms of key trends such as number of visits, journey purpose and the different modes of transport visitors use. Visit Britain has forecast in 2017, visits will grow by 4.0% to 38.1 million. … Continue reading

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How is the UK ageing population transforming?

It might be comforting to think that we will all ‘live long and prosper’. But the impact of the ageing population may lead to increased health and social care costs or the growing number of older people may create new … Continue reading

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What are the smart digital marketing trends for 2017?

It’s that time of year when the thought leaders put forward their take on what will be trending in 2017. These always make for interesting reading, but remember to consider them in context of how realistically they can boost business … Continue reading

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What’s the big deal about big data in healthcare?

There are lots of data gathered within healthcare organisations, but this is not always shared across the marketing and IT departments. The focus should be about being patient-centric in digitised world. In healthcare marketing, we’re keen to capture the right … Continue reading

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McKinsey on Digital Personalisation – top 10 marketing insights

McKinsey recently published a feature on digital personalisation. It summises that personalisation is about providing relevant information that satisfies a customer quickly. If you use digital tools to make a customer feel exclusive, you have an open opportunity to increase … Continue reading

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Top 10 tips to create a Website Audit Checklist

If you think your website could be performing better but your’e not sure where to start making changes, why not consider a conducting a quick Website Audit Checklist. An essential starting point before you embark on the Website Audit Checklist … Continue reading

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New NHS Twitter storytelling from patients and staff

You may have seen recently that NHS England launched a new Twitter account to showcase patient and staff stories. It’s particularly compelling as it is planned that a new individual will take over the account every week. This pioneering new … Continue reading

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What are the top 10 CoolBrands in 2016?

Did you know there is an annual barometer of Britain’s coolest brands? The CoolBrands are chosen by an independent panel and 2,500 British consumers. Quite simply, a CoolBrand needs to be honest and uncomplicated. 2016 marks the 15th annual survey of … Continue reading

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Top 10 tips to create a compelling tourism website

When considering content and design for a tourism website, focus on the visitor or user experience. 148.3 million travel bookings are made online each year, so you need to make sure that your tourism website has above all easy bookable … Continue reading

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UK Tourism Action Plan – top ten insights

Recently the Government published their Tourism Action Plan and we’ve pulled out some of the key insights to share with you. Last year the UK tourism industry generated £22.1 billion in spending from inbound tourism to the UK and £19.6 … Continue reading

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