Category Archives: alexandrapatrick

alexandrapatrick

How to use influencer marketing in travel and tourism

Influencer marketing is about a brand using the influence of an individual to spread the word about their offer to help influence the behaviour of potential customers. There are a diverse number of influencers in travel and tourism, from bloggers, … Continue reading

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How to create an Instagram tourism marketing campaign

Instagram is a formidable social media network for tourism brands and Destination Marketing Organisations (DMOs). With over 700 million monthly active users on Instagram, it’s over double the monthly active users of Twitter and three times as much for monthly … Continue reading

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How to create a successful business plan

Before you jump in and enthusiastically create a clever marketing campaign, you need to start by structuring or reviewing the organisation’s business plan. The business plan will drive the direction of the campaign. Many start- ups have ambitions to scale … Continue reading

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McKinsey on Digital Personalisation – top 10 marketing insights

McKinsey recently published a feature on digital personalisation. It summises that personalisation is about providing relevant information that satisfies a customer quickly. If you use digital tools to make a customer feel exclusive, you have an open opportunity to increase … Continue reading

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Top tourism facts and figures in the UK

Visit Britain regularly measure the UK performance in terms of key trends such as number of visits, journey purpose and the different modes of transport visitors use. Visit Britain has forecast in 2017, visits will grow by 4.0% to 38.1 million. … Continue reading

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How is the UK ageing population transforming?

It might be comforting to think that we will all ‘live long and prosper’. But the impact of the ageing population may lead to increased health and social care costs or the growing number of older people may create new … Continue reading

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What are the smart digital marketing trends for 2017?

It’s that time of year when the thought leaders put forward their take on what will be trending in 2017. These always make for interesting reading, but remember to consider them in context of how realistically they can boost business … Continue reading

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What’s the big deal about big data in healthcare?

There are lots of data gathered within healthcare organisations, but this is not always shared across the marketing and IT departments. The focus should be about being patient-centric in digitised world. In healthcare marketing, we’re keen to capture the right … Continue reading

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Top 10 tips to create a Website Audit Checklist

If you think your website could be performing better but your’e not sure where to start making changes, why not consider a conducting a quick Website Audit Checklist. An essential starting point before you embark on the Website Audit Checklist … Continue reading

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New NHS Twitter storytelling from patients and staff

You may have seen recently that NHS England launched a new Twitter account to showcase patient and staff stories. It’s particularly compelling as it is planned that a new individual will take over the account every week. This pioneering new … Continue reading

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