Author Archives: alexandrapatrick

About alexandrapatrick

The alexandrapatrick blog provides marketing insights, sharing expertise.

Copywriting tips – using the right words to be personal

Copywriting always needs to fit with the brand and person you are trying to connect with. Content should persuade and strike a chord with your customers. Often you are limited to a set space for an advert or website, so … Continue reading

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Who are you talking to on your website? How to create a persona checklist

Your website needs to be in the right place at the right time attracting the right people. You want to attract visitors that you can market to and convert into customers. So you need to clearly define who you are … Continue reading

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Improve your exhibition success at Kent 2020 with top Digital Marketing tips

Exhibitions present a great opportunity to showcase your products and target your audience face-to-face. The Kent 2020 Exhibition is the largest business-to-business exhibition in the south-east, returning to Maidstone, Kent on April 25 2013. Considering digital marketing tactics could help … Continue reading

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How to plan an infographic – top 10 marketing tips

Infographic images have grown in popularity. It can be a fun way to present turgid data in an easy-to-digest format. Quality infographics continue to produce significant results in terms of attention and driving traffic to websites. The key is to … Continue reading

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Email marketing sign ups – top 10 useful tips

Do you think email newsletters increase enquiries or, indeed, sales? It can help you stay fresh in your customers’ minds and help build up that all important level of trust. So if you have an email sign up button on … Continue reading

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Content marketing for your website – top 10 tips

Content Marketing is quite simply any marketing communication that involves sharing and publishing content to acquire new customers. It involves a dedicated resource to produce fresh and engaging information that is original and relevant to your customers and website visitors. … Continue reading

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Press release SEO – top 10 tips

alexandrapatrick always aim to lead with attention grabbing headlines to secure coverage with our press releases. But to help get your story discovered online, you need some ‘search engine optimisation’ (SEO) marketing. Here’s our top 10 press release SEO tips. … Continue reading

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Velocity Laws – 10 business quotes to inspire Startups

Velocity – the seven new laws for a world gone mad, is must-read for any new Startup and hungry entrepreneur. Authors are Stefan Olander, VP of Digital Sport from Nike, and Ajaz Ahmed chairman of the world’s largest digital agency. … Continue reading

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Don’t make these websites mistakes in 2013 – top 10 things to remove

To kick-start 2013 alexandrapatrick has reviewed the sort of things that will make visitors leave a website and they can be quickly fixed. 2013 Here’s our top 10 website problems to deal with in 2013. 1. No search option – … Continue reading

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Best business books – top 10 books of 2012

alexandrapatrick always try and improve the way we run our business and endeavour to share the knowledge we accumulate. In 2012 these 10 books have helped shape and redefine the way we work. Here’s our top 10 business books for … Continue reading

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