Nearly everyone uses the Internet these days to search for information. In fact there are around 3 million searches per minute! So having a website that is not optimised or searchable is a no-brainer. There are things that a small business can do to get their website ‘sticky’. SEO is a widely used but often misunderstood acronym that stands for search engine optimisation.
Here are my top SEO tips.
- Search engines – make your site easy to find in all the search engines such as Google, Bing, Yahoo. Not everyone will arrive on your home page, so optimise all pages. Domain name choice is important too, consider building search words into the .co.uk /.com address.
- Keywords – encourage people to find your site by using the words they might use to search for it. Consider using more on your home page which attracts the most natural search traffic.
- Keyword tools – use a tool like Google AdWords to create an ad with the right keywords. Google Analytics will help you find your most linked, most shared, most popular content. Tweak these pages to get more visitors.
- Right keywords – or key phrases (combining several words) help people find exactly what they want. If there is an exact match to the phrase, Google thinks this is more relevant!
- Use more links – use editorial links in the body of long copy and pages such as Home and About Us but anchor text relevantly. Encourage reciprocal links on other sites to your home page to boost rankings.
- Optimise site structure – a big website needs a site map linking every page. The search engine robots will then find every page with just two clicks. A small site needs a navigation bar that lists your main pages and encourages easy navigation.
- Social Media – Search engines use social indicators for rankings. Use FaceBook and Twitter and you’ll rank higher. Google+, LinkedIn and YouTube review links and improve the anchor text of your website.
- Blogging – set up your own blog with relevant keywords. Contribute to guest blogs and make regular contributions. Or exchange articles, publish someone else’s with a link back to their site to get high quality links.
- Tags – The titles on each page are the most important. Re-engineer them bespoke to your business. Remember to optimise headings in the main content too.
- Unique content – have unique content/words for your important product pages, Google will rank and assess these against similar sites. Differentiate for engines and visitors too.