People are spending more time on their mobile devices than ever before – use this fact to grab their attention and grow your business. Mobile devices are always on – for everything from text messaging to using the latest apps to viewing websites. An intelligent mobile marketing strategy can help build brand loyalty, increase website traffic and boost your bottom line.
Here are my top ten insights to help plan a successful mobile campaign.
- Work, rest and play – customers use mobiles for business, home, shopping and leisure. In fact, 86% of mobile internet users are using their devices while watching TV.
- Mobile access – a recent survey revealed that over 72% of people access the internet via their mobile phone.
- Website friendly – a website that appears on a mobile phone is not the same as a mobile site. For many businesses, a separate mobile website is a good idea.
- Mobile website – has large images and the navigation is clear and easy to use. The whole experience is completely different to a standard website.
- How customers connect – do they prefer to respond by email or by text? It takes 90 minutes for the average person to respond to an e-mail, 90 seconds to respond to a text message.
- What they want – do your customers compare products, want to place an order or track a delivery?
- Socially mobile – over 30% of smartphone owners access social networks via a mobile browser so ensure your marketing strategies are connected.
- SMS text messaging – 160 characters can remind and confirm, inform and alert. Texting can improve customer service and make it more personal.
- QR codes – allow users to download information onto their smartphones from your print advertising, the same way that a barcode gives the till a price at the supermarket.
- Apps – smartphone applications are innovative ways to connect with customers and leapfrog your competitors for little cost and little effort.
Mould mobile into your existing marketing to ensure it complements and enhances what you’re doing already. Mobile can be a fantastic tool for your business. If you have any other ideas about starting a mobile campaign, share them in the comments section below or on Twitter.