Digital marketing – do you know your cookies from your breadcrumbs?

Ever been in a situation when website techies are bombarding you with marketing jargon that you really ought to know? Do you honestly know your cookies from your breadcrumbs?

chocolate cookies

chocolate cookies

If, like many, you’re confused and don’t know your Google analytics from your 4G, there’s help at hand. alexandrapatrick has devised a succinct A-Z glossary of the top 100 digital marketing terms.

So, for example, many might think PPC and SEO are similar terms for the same thing. Think again. It’s fine to say the difference doesn’t matter, but understanding the difference helps you create a better approach to marketing your business effectively.

PPC (pay per click) is when a company pays for text ads to be displayed on a search engine’s results pages when a specific key phrase is entered. The terms are quite different and mean entirely different things.

SEO (search engine optimisation) is the process used to get websites listed prominently within a search engine’s results. When you type in your company name, it’s how ‘finadable’ it is. It involves making a site search engine-friendly.

Being familiar with terms like this will help improve your overall understanding of marketing and more specifically digital marketing – that’s pretty important with the ever increasing volume of business being done online.

breadcrumbs

breadcrumbs

By the way, cookies are a small text file on your PC that identifies the browser so it’s ‘recognised’ when you re-visit a website. And breadcrumbs gives a visual trail/indication of where a visitor is on a website.

To download the alexandrapatrick digital marketing glossary click here

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The alexandrapatrick blog provides marketing insights, sharing expertise.
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