alexandrapatrick always try and improve the way we run our business and endeavour to share the knowledge we accumulate. In 2012 these 10 best business books have helped shape and redefine the way we work.
Here’s our top 10 business books for 2012 (in no particular order!).
1. 30 Ways To Use Social Media To Boost Your Marketing, Catherine Parker – a great snapshot of social media, helping you spread your message with little effort at minimal cost.
2. Don’t Sweat The Small Stuff, by Richard Carlson – if at times you’re finding managing business stressful, you can learn how to put it all in perspective.
3. The Complete Fundraising Handbook, Herbst and Norton – a fundraising bible in its 20th year in print, brought bang up to date for the new digital fundraiser.
4. The Way We’re Working Isn’t Working, by Tony Schartz et al – business case study research about how to improve the way we work to help perform at our best.
5. All I Really Need To Know I Learned In Kindergarten, Robert Fulghum – it’s a collection of everyday observations that can teach you a thing or two about business.
6. Emarketing Excellence, Dave Chaffey – a practical guide to executing e-marketing plans, it’s written to support experienced e-marketers.
7. Who Moved My Cheese?, Spencer Johnson – such an easy and amusing read. Cheese is a metaphor for what you want to have in life; it really does make you think.
8. Help, Oliver Burkeman – it’s a witty and thought-provoking story with a quintessential English sense of humour considering ‘happiness’ in a business context.
9. Tipping Point, Malcolm Gladwell – it’s become an iconic phrase when you recognise the moment an idea or trend ‘tips’ and spreads like wildfire, it’s explored excellently.
10. The Art Of Happiness, Dalai Lama – this is a highly-respected classic. Before I read it, I had no idea why His Holiness is such a hugely sought-after business speaker. Read this and you’ll see why